{"product_id":"marketing-budgeting-rle-marketing-nigel-piercy-9781138995635","title":"Marketing Budgeting (RLE Marketing): A Political and Organisational Model","description":"\u003cp\u003eThis book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nigel Piercy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138995630\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138995635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 538\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.10d","brand":"Nigel Piercy","offers":[{"title":"Paperback","offer_id":48444080750847,"sku":"9781138995635","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ef2dc4a-7d87-4fd1-99d3-255c3a9e0423.jpg?v=1777209864","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-budgeting-rle-marketing-nigel-piercy-9781138995635","provider":"WR Book House","version":"1.0","type":"link"}