{"product_id":"marketing-challenges-in-transition-economies-erdener-kaynak-9780789009791","title":"Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis","description":"Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erdener Kaynak,Gopalkrishnan R. Iyer,Lance A. Masters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 078900979X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789009791\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 6.03w x 0.61d","brand":"Erdener Kaynak","offers":[{"title":"Paperback","offer_id":48998644154623,"sku":"9780789009791","price":80.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-challenges-in-transition-economies-erdener-kaynak-9780789009791","provider":"WR Book House","version":"1.0","type":"link"}