{"product_id":"marketing-chinese-childrens-books-frances-weightman-9781350273559","title":"Marketing Chinese Children's Books: Paratext and the Politics of Authorship","description":"\u003cb\u003eAn exploration of the strategies used by Chinese children's publishers to package and promote their authors, \u003ci\u003eMarketing Chinese Children's Books\u003c\/i\u003e situates these approaches within their historical, social and cultural contexts and considers what implications this may have for publishers looking to market Chinese children's books to global audiences.\u003c\/b\u003e\u003cbr\u003eFocusing on the abundant paratextual elements of many contemporary Chinese children's books, including prefaces, interviews, book covers and author photographs, this study reveals the various constraints on the self-fashioning of popular children's authors in the People's Republic of China today. Spotlighting some of China's best-selling children's authors - Cao Wenxuan (the first Chinese recipient of the Hans Christian Andersen Award), Yang Hongying, Shen Shixi and Gerelchimeg Black Crane - Frances Weightman considers how the marketing of these authors constructs and presents them variously as academic and political authorities; friends and confidantes; or trusted guides and gatekeepers of the natural world. \u003cbr\u003eThis is a timely study of the construction of Chinese children's authorship coinciding with the rapid expansion of children's literature publishing in China and its reception on the world stage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frances Weightman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350273554\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350273559\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Frances Weightman","offers":[{"title":"Hardcover","offer_id":48800153141503,"sku":"9781350273559","price":115.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-chinese-childrens-books-frances-weightman-9781350273559","provider":"WR Book House","version":"1.0","type":"link"}