{"product_id":"marketing-chronicles-nimish-v-dwivedi-9781947949157","title":"Marketing Chronicles: A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras","description":"\u003cp\u003e\u003cb\u003e\"A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBharat Puri, Managing Director, Pidilite Industries. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.\"\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTarun Gupta, Faculty at Jamnalal Bajaj, Consultant \u0026amp; Marketing Veteran\u003c\/b\u003e\u003c\/p\u003e- From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners. \u003cp\u003e\u003c\/p\u003e- Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations. \u003cp\u003e\u003c\/p\u003e- Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nimish V. Dwivedi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1947949152\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781947949157\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.35d","brand":"Nimish V. Dwivedi","offers":[{"title":"Paperback","offer_id":44057660981503,"sku":"9781947949157","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_56f46e72-6e25-4f1b-86de-283982de0da9.jpg?v=1685048226","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-chronicles-nimish-v-dwivedi-9781947949157","provider":"WR Book House","version":"1.0","type":"link"}