{"product_id":"marketing-communication-allan-j-kimmel-9780199276943","title":"Marketing Communication: New Approaches, Technologies, and Styles","description":"\u003cem\u003eMarketing Communication: New Approaches, Technologies and Styles\u003c\/em\u003e brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allan J. Kimmel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0199276943\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199276943\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e OUP Oxford\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Allan J. Kimmel","offers":[{"title":"Hardcover","offer_id":48435281133823,"sku":"9780199276943","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47b2f4f2-c40f-46ff-86f7-a7495a82b00c.jpg?v=1777149400","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-communication-allan-j-kimmel-9780199276943","provider":"WR Book House","version":"1.0","type":"link"}