{"product_id":"marketing-communication-richard-varey-9780415230391","title":"Marketing Communication: A Critical Introduction","description":"Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Varey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041523039X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415230391\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d","brand":"Richard Varey","offers":[{"title":"Hardcover","offer_id":48064882475263,"sku":"9780415230391","price":300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_53bea3f3-1a14-4eac-a152-4ea641d02e41.jpg?v=1768671672","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-communication-richard-varey-9780415230391","provider":"WR Book House","version":"1.0","type":"link"}