{"product_id":"marketing-communications-john-egan-9781529781212","title":"Marketing Communications","description":"\u003cp\u003e\u003cem\u003eMarketing Communications \u003c\/em\u003eis a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e \u003cp\u003eThis fourth edition: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003e\u003c\/strong\u003eis Professor of Marketing at Regent's University, London. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Egan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529781213\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529781212\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.88d","brand":"John Egan","offers":[{"title":"Paperback","offer_id":44071596622079,"sku":"9781529781212","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a74558d4-87cf-44ae-ad0b-26dcfcdded76.jpg?v=1685437041","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-communications-john-egan-9781529781212","provider":"WR Book House","version":"1.0","type":"link"}