{"product_id":"marketing-communications-john-r-rossiter-9781526438652","title":"Marketing Communications: Objectives, Strategy, Tactics","description":"Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John R. Rossiter,Larry Percy,Lars Bergkvist\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526438658\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526438652\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 584\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.50w x 1.30d","brand":"John R. Rossiter","offers":[{"title":"Paperback","offer_id":48241338056959,"sku":"9781526438652","price":81.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad24b296-0405-4489-a20d-62da5258c5f7.jpg?v=1772653945","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-communications-john-r-rossiter-9781526438652","provider":"WR Book House","version":"1.0","type":"link"}