{"product_id":"marketing-decision-making-and-the-rajagopal-9781466640948","title":"Marketing Decision Making and the Management of Pricing: Successful Business Tools","description":"The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organizations to balance the demand of sales growth versus demand for profits. Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajagopal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466640944\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466640948\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.63d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2013","brand":"Rajagopal","offers":[{"title":"Hardcover","offer_id":48453663359231,"sku":"9781466640948","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94ca27ea-cdc9-4657-b692-f91fded32d52.jpg?v=1777301514","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-decision-making-and-the-rajagopal-9781466640948","provider":"WR Book House","version":"1.0","type":"link"}