{"product_id":"marketing-decisions-and-strategies-john-kuada-9781909112612","title":"Marketing Decisions and Strategies: An International Perspective","description":"\u003cp\u003eThe marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions \"in-action\" - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts.\u003c\/p\u003e \u003cp\u003eIt is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.\u003c\/p\u003e \u003cp\u003eIssues discussed include the following: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe marketing strategy concept\u003c\/li\u003e \u003cli\u003eRational and non-rational approaches to decision making\u003c\/li\u003e \u003cli\u003eMarket-driving and market-driven strategies\u003c\/li\u003e \u003cli\u003eInternal marketing strategies\u003c\/li\u003e \u003cli\u003eRelational theories and strategies in marketing\u003c\/li\u003e \u003cli\u003eOrganizational buying behaviour and strategies\u003c\/li\u003e \u003cli\u003eOnline advertising decisions and strategies\u003c\/li\u003e \u003cli\u003eAssessment of export opportunities\u003c\/li\u003e \u003cli\u003eMarketing in the emerging economies\u003c\/li\u003e \u003cli\u003eSocietal and ethical considerations in marketing decisions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003e_____________________________________________________________\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eJohn Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He holds two doctorate degrees - PhD from Copenhagen Business School, and \u003cem\u003eDr. Merc.\u003c\/em\u003e from Aalborg University. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in Europe and Africa. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Kuada\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1909112615\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781909112612\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adonis \u0026amp; Abbey Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"John Kuada","offers":[{"title":"Paperback","offer_id":47474265719039,"sku":"9781909112612","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d427bcf1-65e2-49f5-9d4f-c3ed137a54b0.jpg?v=1762315751","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-decisions-and-strategies-john-kuada-9781909112612","provider":"WR Book House","version":"1.0","type":"link"}