{"product_id":"marketing-demystified-donna-anselmo-9780071713917","title":"Marketing Demystified: A Self-Teaching Guide","description":"The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter \u003ci\u003eMarketing DeMystified\u003c\/i\u003e. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, \u003ci\u003eMarketing DeMystified\u003c\/i\u003e is the fuel you need to power up your marketing machine and start producing results.\u003cp\u003eThis fast and easy guide covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing's four Ps . . . plus three--planning, positioning, and people\u003c\/li\u003e\n\u003cli\u003eTactics for organizing a research-driven campaign\u003c\/li\u003e\n\u003cli\u003eStrategies for leading a marketing team\u003c\/li\u003e\n\u003cli\u003eTechniques for branding from the inside out\u003c\/li\u003e\n\u003cli\u003eCase studies of marketing successes and failures\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSimple enough for a novice or student, but challenging enough for a veteran marketing manager, \u003ci\u003eMarketing DeMystified\u003c\/i\u003e is the most thorough and simple shortcut todecoding key marketing concepts and principles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Donna Anselmo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071713913\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071713917\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 7.40w x 0.98d\u003c\/p\u003e","brand":"Donna Anselmo","offers":[{"title":"Paperback","offer_id":44056615321855,"sku":"9780071713917","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c363e31-5dfa-482f-bb13-8ceb50a37686.jpg?v=1685042298","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-demystified-donna-anselmo-9780071713917","provider":"WR Book House","version":"1.0","type":"link"}