{"product_id":"marketing-direct-jane-stevenson-9781517631208","title":"Marketing Direct: Breaking Through the Clutter","description":"\u003cp\u003eIn today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company.\u003c\/p\u003e \u003cp\u003eWritten by an industry pro with more than thirty-five years' experience, \u003ci\u003eMarketing Direct\u003c\/i\u003e guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing Direct\u003c\/i\u003e also provides step-by-step instructions on mail order and catalog sales in all media channels, from digital to print to broadcast. Discover how and when to use direct marketing and determine which applications will produce the results you desire. Whether you're in the B2B or B2C space, this thorough, real-world marketing guide will help you build your business through effective promotional strategies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jane Stevenson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1517631203\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781517631208\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 374\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.77d","brand":"Jane Stevenson","offers":[{"title":"Paperback","offer_id":48439562928383,"sku":"9781517631208","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2ed0c536-81d0-4f14-aa73-3b7a4d3f7f45.jpg?v=1777178367","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-direct-jane-stevenson-9781517631208","provider":"WR Book House","version":"1.0","type":"link"}