{"product_id":"marketing-fashion-penny-gill-9781609010782","title":"Marketing Fashion","description":"While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. \u003ci\u003eMarketing Fashion: A Global Perspective \u003c\/i\u003eis the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, \u003ci\u003eMarketing Fashion \u003c\/i\u003eexplores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Penny Gill, Richard Petrizzi, Patricia Mink Rath\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1609010787\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781609010782\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.90w x 1.60d","brand":"Penny Gill","offers":[{"title":"Paperback","offer_id":43938744041727,"sku":"9781609010782","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f44e2bfb-c4e2-44f3-bb5c-01238fe47d7c.jpg?v=1681437475","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-fashion-penny-gill-9781609010782","provider":"WR Book House","version":"1.0","type":"link"}