{"product_id":"marketing-finance-keith-ward-9781138140707","title":"Marketing Finance","description":"Building on the author's previous book, \u003cstrong\u003eFinancial Aspects of Marketing\u003c\/strong\u003e, \u003cstrong\u003eMarketing Finance\u003c\/strong\u003e stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.\u003cstrong\u003eMarketing Finance\u003c\/strong\u003e is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith Ward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138140708\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138140707\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Keith Ward","offers":[{"title":"Hardcover","offer_id":48449272414463,"sku":"9781138140707","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25df083d-b91f-4140-a8d2-12ae9011f0b5.jpg?v=1777262656","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-finance-keith-ward-9781138140707","provider":"WR Book House","version":"1.0","type":"link"}