{"product_id":"marketing-fine-art-photography-alain-briot-9781933952550","title":"Marketing Fine Art Photography","description":"\u003cp\u003e\u003cstrong\u003eIn \u003cem\u003eMarketing Fine Art Photography\u003c\/em\u003e, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. \u003cem\u003eMarketing Fine Art Photography \u003c\/em\u003eis here to answer your questions about making a business out of your passion.\u003cbr\u003e \u003cbr\u003eAlain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.\u003cbr\u003e\u003cbr\u003eAfter a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. \u003cbr\u003e i \u003cbr\u003eTopics include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefining fine art photography\u003c\/li\u003e\n\u003cli\u003eWholesale, retail, and consignment\u003c\/li\u003e\n\u003cli\u003eKnowing your customer\u003c\/li\u003e\n\u003cli\u003eWhere to sell and how to price fine art\u003c\/li\u003e\n\u003cli\u003eFundamentals of marketing and salesmanship\u003c\/li\u003e\n\u003cli\u003eProfitability and honesty in business\u003c\/li\u003e\n\u003cli\u003ePacking and shipping fine art\u003c\/li\u003e\n\u003cli\u003eCommon marketing mistakes\u003c\/li\u003e\n\u003cli\u003eThe unique selling proposition (USP)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alain Briot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1933952555\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781933952550\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rocky Nook\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.90w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 10\/01\/2011 pg. 300","brand":"Alain Briot","offers":[{"title":"Paperback","offer_id":44125588062463,"sku":"9781933952550","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f5d8fa19-ee3c-4c6c-afd8-f421671e043a.jpg?v=1687443460","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-fine-art-photography-alain-briot-9781933952550","provider":"WR Book House","version":"1.0","type":"link"}