{"product_id":"marketing-food-brands-ranga-chimhundu-9783030093358","title":"Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry","description":"1. Introductory Issues on Marketing Private Label and Manufacturer Brands.\u003cbr\u003e2. The Management of FMCG Product Categories.\u003cbr\u003e3. Product Innovation, Category Marketing Support, Consumer Choice and Power.\u003cbr\u003e4. Private Label and Manufacturer Brand Coexistence.\u003cbr\u003e5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands.\u003cbr\u003e6. Research Paradigm, Research Method and Research Design.\u003cbr\u003e7. Private Label and Manufacturer Brand Research Execution.\u003cbr\u003e8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands.\u003cbr\u003e9. Conclusions and Implications of this book.​\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ranga Chimhundu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030093352\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030093358\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 293\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.65d","brand":"Ranga Chimhundu","offers":[{"title":"Paperback","offer_id":43983449489663,"sku":"9783030093358","price":129.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5adb42bd-cd03-4d40-900b-695465878e90.jpg?v=1683266712","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-food-brands-ranga-chimhundu-9783030093358","provider":"WR Book House","version":"1.0","type":"link"}