{"product_id":"marketing-for-cultural-organizations-bonita-m-kolb-9780415626958","title":"Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition","description":"\u003cp\u003e\u003cem\u003eMarketing for Cultural Organizations\u003c\/em\u003e presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bonita M. Kolb\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415626951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415626958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 0.70d","brand":"Bonita M. Kolb","offers":[{"title":"Hardcover","offer_id":48136106475775,"sku":"9780415626958","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7e6c53a-770e-4d3b-8471-2f7bf620cc8c.jpg?v=1770160552","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-for-cultural-organizations-bonita-m-kolb-9780415626958","provider":"WR Book House","version":"1.0","type":"link"}