{"product_id":"marketing-for-dummies-jeanette-maw-mcmurtry-9781394449439","title":"Marketing for Dummies","description":"\u003cp\u003e\u003cb\u003eGrow your brand with smart, psychology-driven marketing strategies\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMarketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. \u003ci\u003eMarketing For Dummies\u003c\/i\u003e gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. \u003c\/p\u003e\u003cp\u003eYou'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. \u003c\/p\u003e\u003cp\u003eInside this book: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety\u003c\/li\u003e \u003cli\u003eBuild dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working\u003c\/li\u003e \u003cli\u003eExplore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals\u003c\/li\u003e \u003cli\u003eCreate acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches\u003c\/li\u003e \u003cli\u003eMaster search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeanette Maw McMurtry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394449437\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394449439\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003c\/p\u003e","brand":"Jeanette Maw McMurtry","offers":[{"title":"Paperback","offer_id":48997917524223,"sku":"9781394449439","price":29.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-for-dummies-jeanette-maw-mcmurtry-9781394449439","provider":"WR Book House","version":"1.0","type":"link"}