{"product_id":"marketing-for-entrepreneurs-frederick-g-crane-9781483391342","title":"Marketing for Entrepreneurs: Concepts and Applications for New Ventures","description":"\u003cstrong\u003eMarketing for Entrepreneurs \u003c\/strong\u003eprovides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new \u003cstrong\u003eThird Edition\u003c\/strong\u003e includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frederick G. Crane\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1483391345\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781483391342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Frederick G. Crane","offers":[{"title":"Paperback","offer_id":46232957419775,"sku":"9781483391342","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5e8ff5b9-024f-4e8b-bb53-0d578f11e6e6.jpg?v=1728991650","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-for-entrepreneurs-frederick-g-crane-9781483391342","provider":"WR Book House","version":"1.0","type":"link"}