{"product_id":"marketing-for-professional-artists-peter-k-worsley-9781493527366","title":"Marketing For Professional Artists: In The Second Decade Of The 21st Century","description":"Marketing for Professional Artists - in the Second Decade of the 21st Century. By Peter K. Worsley This book is for you, an upcoming professional visual artist. Read this and let the author take you through the processes of your marketing opportunities. To start, you are advised on how to brand yourself and your artwork, so that you stand out in the sea of other struggling artists. Next, he steers you through each of the many available channels for getting your message to a prospective collector, including the ever-changing tangle of social media. Then, he prepares you to be ready when the prospect responds to your solicitations. He describes writing attractive content for your messages, how to close the sale when the prospect falls in love with your artwork, plus the tricky issues of pricing and affordability. You are coached on the various tools you need to support your marketing efforts: how to choose your computer, essential software and accessories; ways to obtain, handle, and preserve images of both your artwork and references; how email is your prime messaging channel, and to ensure that your prospect will open and read your message; plus how your website is your most important marketing tool, the concept of \"friction,\" and maximizing the design of your landing page. After each chapter are summaries, and hints on how to get started.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter K. Worsley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1493527363\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781493527366\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.24d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 06\/01\/2014","brand":"Peter K. Worsley","offers":[{"title":"Paperback","offer_id":44064757481727,"sku":"9781493527366","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_670b12ec-8e8a-4079-ac90-d34bafb7870a.jpg?v=1685397384","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-for-professional-artists-peter-k-worsley-9781493527366","provider":"WR Book House","version":"1.0","type":"link"}