{"product_id":"marketing-for-special-and-academic-valerie-s-gordon-9781442262706","title":"Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook","description":"Here's an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. \u003cp\u003e\u003c\/p\u003eTopics covered include: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. \u003c\/li\u003e\n\u003cli\u003eThe importance of using brands and brand identity to help you establish your library's brand and market that aggressively to your users and potential users. Brand consistency is stressed here.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003eMarketing tools: \u003cul\u003e\n\u003cli\u003eDigital publications, \u003c\/li\u003e\n\u003cli\u003eSocial media, \u003c\/li\u003e\n\u003cli\u003eVisual and print marketing materials, \u003c\/li\u003e\n\u003cli\u003ePersonal interactions \u003c\/li\u003e\n\u003cli\u003eEvents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003eyou can use throughout the year. \u003cbr\u003e\n\u003c\/ul\u003e \u003cbr\u003eFor each topic, we will talk about best practices, what works, what often doesn't, and we share best concise case studies from all types of academic and special libraries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Valerie S. Gordon, Patricia C. Higginbottom\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1442262702\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781442262706\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Valerie S. Gordon","offers":[{"title":"Paperback","offer_id":44123658354943,"sku":"9781442262706","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8b50322a-1fae-44f9-9ff0-0b942db66391.jpg?v=1687432112","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-for-special-and-academic-valerie-s-gordon-9781442262706","provider":"WR Book House","version":"1.0","type":"link"}