{"product_id":"marketing-greatest-hits-kevin-duncan-9781408126394","title":"Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas","description":"\u003cp\u003eToday thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. \u003cbr\u003eThis book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include \u003ci\u003eThe Long Tail\u003c\/i\u003e, \u003ci\u003eMeatball Sundae\u003c\/i\u003e, \u003ci\u003eBuzz\u003c\/i\u003e, \u003ci\u003eAffluenza \u003c\/i\u003eand \u003ci\u003eBlink\u003c\/i\u003e. Saving you hundreds of hours of reading time \u003ci\u003eMarketing Greatest Hits\u003c\/i\u003e is vital for anyone looking to keep up with marketing practices NOW.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Duncan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1408126397\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781408126394\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e A\u0026amp;c Black Business Information and Developmen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.82h x 5.17w x 0.61d","brand":"Kevin Duncan","offers":[{"title":"Paperback","offer_id":48449560772863,"sku":"9781408126394","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e9b8d2d-d87a-47df-ba04-111386651f41.jpg?v=1777263931","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-greatest-hits-kevin-duncan-9781408126394","provider":"WR Book House","version":"1.0","type":"link"}