{"product_id":"marketing-iceberg-farhad-moradi-9798907972032","title":"Marketing Iceberg: A Diagnostic System for the Growth Problems Marketing Cannot Fix","description":"\u003cp\u003e\u003cstrong\u003eWhat if your marketing is not the problem-but simply where the problem becomes visible?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusinesses spend thousands on advertising, redesign websites, generate more leads, adopt AI tools, and invest in automation, yet continue experiencing the same disappointing results. The problem is often not the marketing itself. It is what lies beneath it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMarketing Iceberg: A Diagnostic System for the Growth Problems Marketing Cannot Fix\u003c\/em\u003e, Farhad Moradi draws on more than two decades of experience in sales, marketing, and human behavior to reveal the hidden forces shaping buyer decisions and business performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis revised and expanded edition moves beyond traditional marketing psychology to introduce a practical diagnostic system connecting buyer behavior, business foundations, sales performance, and sustainable growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough the \u003cstrong\u003eMarketing Iceberg framework\u003c\/strong\u003e, readers explore four interconnected layers: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface: \u003c\/strong\u003e Visible marketing activity, campaigns, traffic, leads, and conversion results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmotional: \u003c\/strong\u003e The feelings, expectations, and experiences influencing buyer decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePsychological: \u003c\/strong\u003e The underlying beliefs, perceptions, motivations, and barriers affecting trust and perceived value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundational: \u003c\/strong\u003e The positioning, offers, pricing, processes, leadership, and operational conditions supporting business performance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross 30 chapters, Moradi examines why buyers hesitate, how businesses misinterpret growth problems, and why better tactics cannot compensate for weaknesses elsewhere in the business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReaders will discover how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eIdentify the real causes behind disappointing marketing and sales results.\u003c\/li\u003e\n\u003cli\u003eUnderstand subconscious influences and the psychology of buyer decisions.\u003c\/li\u003e\n\u003cli\u003eStrengthen positioning, offers, pricing, and perceived value.\u003c\/li\u003e\n\u003cli\u003eRecognize hidden objections and build trust without manipulation.\u003c\/li\u003e\n\u003cli\u003eImprove sales conversations, proposals, lead qualification, and follow-up.\u003c\/li\u003e\n\u003cli\u003eConnect marketing, CRM systems, automation, and client experience.\u003c\/li\u003e\n\u003cli\u003eApply AI and data responsibly to improve commercial decision-making.\u003c\/li\u003e\n\u003cli\u003eConduct a structured Marketing Iceberg Audit and prioritize corrective action.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCombining behavioral insights, business strategy, practical examples, diagnostic exercises, and actionable frameworks, this book challenges the assumption that more marketing automatically produces more growth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten for entrepreneurs, founders, business leaders, consultants, sales professionals, and marketers, it provides a disciplined approach to understanding what is actually holding a business back.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBefore changing another tactic, diagnose the cause.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBecause the most expensive business mistake is not choosing the wrong marketing strategy. It is solving the wrong problem.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Farhad Moradi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798907972032\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Staten House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 346\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Farhad Moradi","offers":[{"title":"Hardcover","offer_id":50780335702271,"sku":"9798907972032","price":39.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-iceberg-farhad-moradi-9798907972032","provider":"WR Book House","version":"1.0","type":"link"}