{"product_id":"marketing-igor-nowzs-9789020934052","title":"Marketing: Reinventing the Basics","description":"\u003cb\u003eThis book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDiscover the essentials of modern marketing with \u003cb\u003e\u003ci\u003eMarketing: Reinventing the Basics\u003c\/i\u003e\u003c\/b\u003e. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Igor Nowé\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9020934058\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789020934052\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lannoo Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 6.40w x 0.60d","brand":"Igor Nowé","offers":[{"title":"Paperback","offer_id":47424631406847,"sku":"9789020934052","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2acc0263-1664-4ba2-a974-0b51c9ec0335.jpg?v=1761531506","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-igor-nowzs-9789020934052","provider":"WR Book House","version":"1.0","type":"link"}