{"product_id":"marketing-in-a-digital-world-varsha-jain-9789819565047","title":"Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption","description":"The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Varsha Jain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9819565049\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789819565047\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.81d","brand":"Varsha Jain","offers":[{"title":"Hardcover","offer_id":49148417540351,"sku":"9789819565047","price":179.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-a-digital-world-varsha-jain-9789819565047","provider":"WR Book House","version":"1.0","type":"link"}