{"product_id":"marketing-in-context-chris-hackley-9781349452033","title":"Marketing in Context: Setting the Scene","description":"The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Hackley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349452033\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349452033\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d","brand":"Chris Hackley","offers":[{"title":"Paperback","offer_id":44756689649919,"sku":"9781349452033","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c0b7989-42ff-4fcf-b6da-7ee870d71589.jpg?v=1706593609","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-context-chris-hackley-9781349452033","provider":"WR Book House","version":"1.0","type":"link"}