{"product_id":"marketing-in-creative-industries-gabriele-troilo-9781350522602","title":"Marketing in Creative Industries: Value, Experience and Creativity","description":"\u003cp\u003e\u003cb\u003eThe challenges of delivering value in industries as diverse as music, tourism, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. \u003c\/b\u003e\u003cb\u003eThis textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, athletes, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing. \u003cp\u003e\u003c\/p\u003eThis vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarketing in Creative Industries\u003c\/i\u003e is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabriele Troilo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350522600\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350522602\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 1.00d","brand":"Gabriele Troilo","offers":[{"title":"Paperback","offer_id":48065514012927,"sku":"9781350522602","price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_004e2569-d409-4d60-9d3c-8f85c49f2655.jpg?v=1768675459","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-creative-industries-gabriele-troilo-9781350522602","provider":"WR Book House","version":"1.0","type":"link"}