{"product_id":"marketing-in-evolution-susan-a-shaw-9781349140916","title":"Marketing in Evolution: Essays in Honour of Michael J. Baker","description":"This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan A. Shaw,Neil Hoodd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349140910\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349140916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 227\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"Susan A. Shaw","offers":[{"title":"Paperback","offer_id":47425172668671,"sku":"9781349140916","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7fc5c694-a8b3-417f-b9f7-6bd0b9499c8c.jpg?v=1761537530","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-evolution-susan-a-shaw-9781349140916","provider":"WR Book House","version":"1.0","type":"link"}