{"product_id":"marketing-in-one-word-jackie-l-alexander-ph-d-9781983079030","title":"Marketing In One Word: RAMPS: Help for Small Business Owners - Second Edition","description":"The RAMPS Plan to Marketing Success organizes and condenses the entire discipline of marketing into one word: RAMPS; an acronym for Research, Advertising, Merchandising, Promotions and Sales. The RAMPS Plan facilitates the processing of complex marketing information quickly, providing a framework to support marketing decisions and leading to more successful marketing efforts. The RAMPS Plan, a fast and effective way to learn marketing regardless of business background, enables both business beginners and experienced professionals to master effective and efficient marketing strategies. The RAMPS Plan is a universal tool that can be put to work in any business environment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jackie L. Alexander Ph. D.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1983079030\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781983079030\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.32d","brand":"Jackie L. Alexander Ph. D.","offers":[{"title":"Paperback","offer_id":46401670414591,"sku":"9781983079030","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_838036e8-1548-4e2f-9274-dc00cff07110.jpg?v=1733888306","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-one-word-jackie-l-alexander-ph-d-9781983079030","provider":"WR Book House","version":"1.0","type":"link"}