{"product_id":"marketing-in-the-21st-century-bruce-d-keillor-9781440828522","title":"Marketing in the 21st Century and Beyond: Timeless Strategies for Success","description":"\u003cp\u003e\u003cb\u003eThis book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success--all in a single volume.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarketing in the 21st Century and Beyond: Timeless Strategies for Success\u003c\/i\u003e contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. \u003cp\u003e\u003c\/p\u003eEach of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce D. Keillor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440828520\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440828522\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2013","brand":"Bruce D. Keillor","offers":[{"title":"Hardcover","offer_id":48088281678079,"sku":"9781440828522","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c9ccad2e-dcf6-465e-b747-4b5eba5a3b9f.jpg?v=1769104041","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-the-21st-century-bruce-d-keillor-9781440828522","provider":"WR Book House","version":"1.0","type":"link"}