{"product_id":"marketing-in-the-data-age-taylor-royce-9798336355017","title":"Marketing in the Data Age: Linking Consumers and Brands","description":"\u003ci\u003e\u003cb\u003eMarketing in the Digital Age: Connecting Brands and Consumers\u003c\/b\u003e\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003e\"Marketing in the Data Age: Linking Consumers and Brands\"\u003c\/b\u003e\u003c\/i\u003e gives a thorough examination of how contemporary marketing techniques are changing to satisfy the demands of a data-centric world at a time when data-driven decision-making is redefining the corporate environment. This enlightening book explores the significant influence of data on marketing strategies and offers readers a thorough road map for negotiating the intricacies of contemporary consumer-brand relationships. \u003cp\u003e\u003c\/p\u003eFor marketing professionals, company executives, and data lovers looking to comprehend and harness the revolutionary power of data in forming brand strategies and consumer interactions, \u003ci\u003e\u003cb\u003e \"Marketing in the Data Age: Linking Consumers and Brands\"\u003c\/b\u003e\u003c\/i\u003e is an essential resource. The book offers a thorough examination of the ways that data is changing the marketing industry, along with useful advice and doable tactics for building strong relationships with customers in a world where everything is digital. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eImportant characteristics: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Explosion of Data: \u003c\/b\u003eExamine the vast amount of data and how it affects marketing tactics. Learn how to use large data sets to extract insights that can be put to use and support well-informed decision-making.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Fragile Structure: \u003c\/b\u003e Examine the difficulties in using conventional marketing frameworks as well as the drawbacks of antiquated techniques. Discover how to deal with issues related to privacy, legal restrictions, and the shortcomings of traditional methods.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Renaissance of Marketing: \u003c\/b\u003e Learn how new paradigms of purpose, trust-building, and consumer-centricity are redefining modern marketing. Learn about the importance of narrative in connecting with today's consumers as well as ethical considerations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Revolution in Lean Marketing: \u003c\/b\u003eAnalyze the move to lean marketing strategies that put effectiveness and efficiency first. Discover how to create a lean marketing strategy, allocate resources optimally, and calculate success precisely.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Framework for StoryBrands: \u003c\/b\u003eExplore the StoryBrand technique to create sales funnels that work and captivating brand storylines. Examine methods for producing interesting material that appeals to the people who will be reading it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe 80\/20 Rule\u003c\/b\u003e: Utilize the 80\/20 rule to pinpoint marketing strategy's high-impact areas. Improve client acquisition and retention by concentrating on the things that yield the best outcomes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInsights Driven by Data: \u003c\/b\u003e Learn the techniques of gathering, analyzing, and visualizing data. Investigate predictive analytics and use data to find insights that inform strategy and promote expansion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnology and Tools: \u003c\/b\u003e Acquire a thorough grasp of the most important marketing technologies and tools, such as CRM systems, AI applications, marketing automation, and data protection issues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA World Focused on the Customer: \u003c\/b\u003e Discover the value of experience marketing, personalization, and the moral use of AI to produce memorable customer encounters. Find out how to make your clients the focal point of your marketing initiatives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCreating a Better Tomorrow: \u003c\/b\u003e Learn about techniques for impact measurement, education and training, and industry partnership. Make a call to action to build a future that is inventive, egalitarian, and sustainable.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003e\u003cb\u003e\"Marketing in the Data Age\"\u003c\/b\u003e\u003c\/i\u003e is a must-read book for anyone attempting to understand how data and marketing interact. This book equips readers to create innovative strategies that meet the demands of the contemporary consumer landscape by fusing theoretical knowledge with real-world applications, thereby strengthening the bond between businesses and their target consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Taylor Royce\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798336355017\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.26d","brand":"Taylor Royce","offers":[{"title":"Paperback","offer_id":48588157944063,"sku":"9798336355017","price":10.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-the-data-age-taylor-royce-9798336355017","provider":"WR Book House","version":"1.0","type":"link"}