{"product_id":"marketing-in-the-digital-age-eric-d-schulz-9781078159999","title":"Marketing in the Digital Age","description":"Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric D. Schulz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1078159998\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781078159999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 374\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.77d","brand":"Eric D. Schulz","offers":[{"title":"Paperback","offer_id":43923932348671,"sku":"9781078159999","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a76454ba-2526-48da-b159-f6fe4bc9c2bb.jpg?v=1681067525","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-in-the-digital-age-eric-d-schulz-9781078159999","provider":"WR Book House","version":"1.0","type":"link"}