{"product_id":"marketing-inside-out-srinivasan-siva-rao-9781648996917","title":"Marketing Inside Out","description":"MARKETING INSIDE OUT is for knowledge-seeking students and marketing enthusiasts, who are interested to learn and give impetus to their careers in the field of marketing. For budding and experienced professionals, this book is an useful companion to reinforce their understanding of marketing.In the recent years, online marketing and futuristic marketing gained a lot of traction. Some people have plunged into online marketing and futuristic marketing without having a solid understanding of marketing. This book is an easy guide that will help enhance their knowledge and understanding about marketing. Divided into various topics, this book provides holistic information on marketing concepts, frameworks, terminologies, advertising platforms, strategies, and metrics in simple words. This book also brings out the difference and the correct usage of the marketing terminologies that marketers interchangeably use.This book also touches upon the importance of economics, production strategies, inventory management, and consumer psychology that influence marketing strategies. To make the reading as well as the learning process interactive, the author has included interesting quizzes at the end of some chapters for readers to work on and get a better understanding of the marketing concepts.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Srinivasan Siva Rao\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1648996914\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781648996917\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.24d","brand":"Srinivasan Siva Rao","offers":[{"title":"Paperback","offer_id":48587797659903,"sku":"9781648996917","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-inside-out-srinivasan-siva-rao-9781648996917","provider":"WR Book House","version":"1.0","type":"link"}