{"product_id":"marketing-intelligence-part-a-mudita-sinha-9781835494196","title":"Marketing Intelligence, Part a: Understanding Customers in the Era of Digitalization","description":"\u003cp\u003eIn the fast-paced world of digitalization, understanding customers has never been more critical--or more challenging. \u003cem\u003eMarketing Intelligence, Part A: Understanding Customers in the Era of Digitalization\u003c\/em\u003e takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.\u003c\/p\u003e \u003cp\u003eThis book explores the transformative power of Artificial Intelligence in enhancing customer experiences, from biometric analysis and Artificial Neural Networks (ANNs) to the ethical implications of AI in marketing. Uncover the dynamic relationship between markets and mobile applications, the role of experience orientation in service industries, and the promise of frictionless shopping in the digital age.\u003c\/p\u003e \u003cp\u003eWith a special focus on centralized knowledge management in healthcare, the Internet of Things (IoT), and the growing importance of natural language processing in marketing intelligence, this comprehensive guide also delves into the ethical concerns surrounding AI adoption, as exemplified by a case study on Google AI.\u003c\/p\u003e \u003cp\u003eWhether you're navigating the complexities of digital channels to boost brand visibility or leveraging AI to create value for your customers, \u003cem\u003eMarketing Intelligence, Part A: Understanding Customers in the Era of Digitalization\u003c\/em\u003e provides the insights and strategies needed to thrive in today's digital marketplace. Perfect for marketers, business leaders, and technologists, this book equips you with the tools to understand and engage with your customers in the most effective and ethical ways possible.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mudita Sinha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1835494196\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781835494196\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Mudita Sinha","offers":[{"title":"Hardcover","offer_id":47001781633279,"sku":"9781835494196","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9fbdf2d0-3146-4e4d-a6dc-e2aef5a072bd.jpg?v=1751602123","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-intelligence-part-a-mudita-sinha-9781835494196","provider":"WR Book House","version":"1.0","type":"link"}