{"product_id":"marketing-is-dead-long-live-ryan-flannagan-9780578465258","title":"Marketing Is Dead, Long Live Marketing: Discover the emerging marketing landscape, build effective strategies, and set your business up for success","description":"\u003cp\u003eToday's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions.\u003cbr\u003e In\u003cem\u003e Marketing Is Dead, Long Live Marketing\u003c\/em\u003e author Ryan Flannagan delves deep into the four phases of the sales pipeline -- attraction, conversion, closing, and delighting -- and shows how marketing is just one part of a complex system of buyer attraction. This shift is an immense change in how acquiring and keeping customers works. In the new digital business development world, systems and infrastructure are being created that can be tested and optimized -- ultimately leading to a sustainable strategic advantage for industry leaders. Here, you'll: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover what in marketing changed, why you should care, and what you can do about it.\u003c\/li\u003e \u003cli\u003eLearn how to provide, track, and leverage high-quality, relevant content for people who need it.\u003c\/li\u003e \u003cli\u003eUnderstand how to direct media teams to turn these shifts in the marketing landscape from a liability to an asset.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn this practical guide, lifelong entrepreneur Ryan Flannagan offers concrete, prescriptive advice with specific, actionable goals aimed for CEOs. Not your average, dry business book, \u003cem\u003eMarketing Is Dead, Long Live Marketing\u003c\/em\u003e includes informative, real-life anecdotes from Flannagan's work with hundreds of companies to establish best practices and ensure success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ryan Flannagan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578465256\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578465258\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nuanced Media LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.60d","brand":"Ryan Flannagan","offers":[{"title":"Paperback","offer_id":48443535065343,"sku":"9780578465258","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d18bfb32-e4a0-4bf4-b6c8-809fe305b448.jpg?v=1777206129","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-is-dead-long-live-ryan-flannagan-9780578465258","provider":"WR Book House","version":"1.0","type":"link"}