{"product_id":"marketing-luxury-goods-online-martin-fassnacht-9783631678657","title":"Marketing Luxury Goods Online","description":"\u003cp\u003eThe objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Fassnacht,Philipp Nikolaus Kluge\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3631678657\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783631678657\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 267\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.81d","brand":"Martin Fassnacht","offers":[{"title":"Hardcover","offer_id":48446266736895,"sku":"9783631678657","price":90.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_666c82a1-dfbf-4017-8a0c-8dab04855a52.jpg?v=1777223630","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-luxury-goods-online-martin-fassnacht-9783631678657","provider":"WR Book House","version":"1.0","type":"link"}