{"product_id":"marketing-magic-june-mccarthy-9798218946593","title":"Marketing Magic","description":"\u003cp\u003e\u003cstrong\u003eMarketing Magic\u003c\/strong\u003e is not a book about tactics. It is a book about craft.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, \u003cstrong\u003eMarketing Magic\u003c\/strong\u003e reframes modern marketing as a performance - one that requires the same discipline, psychology, timing, trust, and rehearsal as a great magic show.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusiness leaders would never step onto a Las Vegas stage and attempt expert magic without years of practice. Yet every day, businesses ask interns, junior hires, founders, or overstretched teams to \"just handle the marketing.\" This book challenges that assumption and shows why great marketing requires strategy, creativity, ethics, and mastery.\u003c\/p\u003e\u003cp\u003eThrough examples from Apple, Nike, Disney, Netflix, Dove, Red Bull, Amazon, and more, \u003cstrong\u003eMarketing Magic\u003c\/strong\u003e reveals how brands capture attention, build belief, tell better stories, shape perception, and create experiences audiences remember. The book introduces the \u003cstrong\u003eMarketing Magic Framework\u003c\/strong\u003e - \u003cstrong\u003eDiscovery → Enchantment → Engagement → Momentum → Loyalty\u003c\/strong\u003e - as a practical way to understand how campaigns move audiences from curiosity to lasting connection.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDesigned for students, professors, founders, executives, and marketers, this book is ideal for marketing, branding, communications, entrepreneurship, public relations, advertising, and consumer behavior courses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAt its heart, \u003cstrong\u003eMarketing Magic\u003c\/strong\u003e argues that great marketing is not accidental, instant, or purely tactical. It is designed. It is rehearsed. It is ethical. It is built to delight, not deceive.\u003c\/p\u003e\u003cp\u003eBy the final chapter, readers will not just understand marketing better. They will begin to think like strategic performers - able to command attention, build trust, create belief, and turn ordinary brand moments into something unforgettable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing Magic\u003c\/strong\u003e is for anyone who believes marketing, when done with mastery, is not noise.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt is theater.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e June McCarthy\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798218946593\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brand Energy\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"June McCarthy","offers":[{"title":"Hardcover","offer_id":49084183642367,"sku":"9798218946593","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-magic-june-mccarthy-9798218946593","provider":"WR Book House","version":"1.0","type":"link"}