{"product_id":"marketing-management-and-communications-in-martial-pasquier-9781138655805","title":"Marketing Management and Communications in the Public Sector","description":"\u003cp\u003eThis updated edition of \u003ci\u003eMarketing Management and Communications in the Public Sector\u003c\/i\u003e provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. \u003c\/p\u003e \u003cp\u003eWith extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.\u003c\/p\u003e \u003cp\u003eThis refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.\u003c\/p\u003e \u003cp\u003eThe Open Access version of this book, available at http: \/\/www.taylorfrancis.com\/books\/e\/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martial Pasquier, Jean-Patrick Villeneuve\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138655805\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138655805\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.58d","brand":"Martial Pasquier","offers":[{"title":"Paperback","offer_id":44201787621631,"sku":"9781138655805","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7bd5e329-6ac6-408d-887f-f2f6393268e8.jpg?v=1691491407","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-and-communications-in-martial-pasquier-9781138655805","provider":"WR Book House","version":"1.0","type":"link"}