{"product_id":"marketing-management-business-school-audiolearn-business-content-team-9781709172120","title":"Marketing Management - Business School Crash Course","description":"\u003cp\u003eAudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject. \u003c\/p\u003e\u003cp\u003eThe content is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management. \u003c\/p\u003e\u003cp\u003eThe material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q\u0026amp;A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers. \u003c\/p\u003e\u003cp\u003eIn this course, we'll cover the following topics: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLooking at your own company and its products\u003c\/li\u003e\n\u003cli\u003eFinding and defining your potential market\u003c\/li\u003e\n\u003cli\u003eFinding your potential customers\u003c\/li\u003e\n\u003cli\u003eCrafting your marketing message and buyer behavior\u003c\/li\u003e\n\u003cli\u003eHow you appear to your potential market\u003c\/li\u003e\n\u003cli\u003ePositioning your company and products in your chosen market\u003c\/li\u003e\n\u003cli\u003ePush and pull marketing strategies and plans\u003c\/li\u003e\n\u003cli\u003eMeasuring your marketing activities \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLEASE NOTE: This is the Print book version of the course. The audio version is available on Audible.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Audiolearn Business Content Team\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1709172126\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781709172120\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.48d\u003c\/p\u003e","brand":"Audiolearn Business Content Team","offers":[{"title":"Paperback","offer_id":44634620297471,"sku":"9781709172120","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99e61b06-aea1-473a-a217-d7aac47633f1.jpg?v=1703590130","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-business-school-audiolearn-business-content-team-9781709172120","provider":"WR Book House","version":"1.0","type":"link"}