{"product_id":"marketing-management-concepts-and-tools-k-h-erickson-9781499141016","title":"Marketing Management Concepts and Tools: A Simple Introduction","description":"\u003cp\u003eMarketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eExamine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eLook at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e K. H. Erickson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1499141017\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781499141016\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 60\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.12d","brand":"K. H. Erickson","offers":[{"title":"Paperback","offer_id":44064901824767,"sku":"9781499141016","price":8.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f3a5a918-6c2e-4e38-b769-4c38157522e8.jpg?v=1685398252","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-concepts-and-tools-k-h-erickson-9781499141016","provider":"WR Book House","version":"1.0","type":"link"}