{"product_id":"marketing-management-for-beginners-sebastian-wahlig-9798223431503","title":"Marketing Management for Beginners: How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationshi","description":"\u003cp\u003eAre you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.\u003cbr\u003eHere you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?\u003cbr\u003eSurely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?\u003cbr\u003eYou will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.\u003cbr\u003eIn addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sebastian Wahlig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8223431505\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798223431503\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sebastian Wahlig\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 86\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.21d","brand":"Sebastian Wahlig","offers":[{"title":"Paperback","offer_id":46250614128895,"sku":"9798223431503","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ff2daa0-b4ba-4e24-a510-a352febf1a57.jpg?v=1729600874","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-for-beginners-sebastian-wahlig-9798223431503","provider":"WR Book House","version":"1.0","type":"link"}