{"product_id":"marketing-management-fred-selnes-9781529624243","title":"Marketing Management: A Customer-Centric Approach","description":"This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fred Selnes, Even Johan Lanseng\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 152962424X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529624243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.75d","brand":"Fred Selnes","offers":[{"title":"Paperback","offer_id":46670569210111,"sku":"9781529624243","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f21255b-afb5-47a2-86f8-f8af2e37f0cc.jpg?v=1741316997","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-fred-selnes-9781529624243","provider":"WR Book House","version":"1.0","type":"link"}