{"product_id":"marketing-management-harvey-graham-9781635491753","title":"Marketing Management","description":"This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harvey Graham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1635491754\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781635491753\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Larsen and Keller Education\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.88h x 8.00w x 0.56d","brand":"Harvey Graham","offers":[{"title":"Hardcover","offer_id":44067967631615,"sku":"9781635491753","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0e2e3d9f-ccac-4dea-a7f3-5acde81125f3.jpg?v=1685416331","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-harvey-graham-9781635491753","provider":"WR Book House","version":"1.0","type":"link"}