{"product_id":"marketing-management-in-politics-haridas-jogdankar-9780359254026","title":"Marketing Management in Politics","description":"Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Haridas Jogdankar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0359254020\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780359254026\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Haridas Jogdankar","offers":[{"title":"Paperback","offer_id":47520243319039,"sku":"9780359254026","price":16.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3880a98f-ad4d-47cc-aca4-bf10baba1a00.jpg?v=1762884415","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-in-politics-haridas-jogdankar-9780359254026","provider":"WR Book House","version":"1.0","type":"link"}