{"product_id":"marketing-management-kiran-g-9781329937628","title":"Marketing Management","description":"Marketing, more than any other business activities deals with customers. Although there are a number of detailed definitions of marketing perhaps the simplest definition of marketing is managing profitable customer relationship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kiran G\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1329937627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781329937628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/13\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Kiran G","offers":[{"title":"Paperback","offer_id":48484939464959,"sku":"9781329937628","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_55cda385-6928-4d32-993f-40087d022eee.jpg?v=1778046838","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-kiran-g-9781329937628","provider":"WR Book House","version":"1.0","type":"link"}