{"product_id":"marketing-management-luca-m-visconti-9781138561403","title":"Marketing Management: A Cultural Perspective","description":"\u003cp\u003eCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luca M. Visconti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138561401\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138561403\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 564\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 6.80w x 1.40d","brand":"Luca M. Visconti","offers":[{"title":"Hardcover","offer_id":47202790375679,"sku":"9781138561403","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_060f4fc9-9bb8-4587-bbdf-e4e5ce3e1ba2.jpg?v=1756833418","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-luca-m-visconti-9781138561403","provider":"WR Book House","version":"1.0","type":"link"}