{"product_id":"marketing-management-russ-winer-9780136074892","title":"Marketing Management","description":"Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. \u003cbr\u003e \u003ci\u003e\u003cbr\u003eMarketing Management\u003c\/i\u003e reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. \u003cp\u003e\u003c\/p\u003eThe fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russ Winer, Ravi Dhar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0136074898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780136074892\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.70w x 0.90d","brand":"Russ Winer","offers":[{"title":"Hardcover","offer_id":43913372205311,"sku":"9780136074892","price":313.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3dd385d7-7e18-4fde-a456-050dbcc1ab2d.jpg?v=1680618292","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-management-russ-winer-9780136074892","provider":"WR Book House","version":"1.0","type":"link"}