{"product_id":"marketing-manipulation-michael-kamins-9789813234703","title":"Marketing Manipulation: A Consumer's Survival Manual","description":"Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Kamins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9813234709\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789813234703\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Michael Kamins","offers":[{"title":"Hardcover","offer_id":44126128799999,"sku":"9789813234703","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c88103a2-16c7-4efa-829b-f89231061dd9.jpg?v=1687446433","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-manipulation-michael-kamins-9789813234703","provider":"WR Book House","version":"1.0","type":"link"}