{"product_id":"marketing-matters-for-small-bryan-pearson-9781777806620","title":"Marketing Matters For Small \u0026 Medium Enterprises: Now More Than Ever!","description":"\u003cb\u003e\u003ci\u003eMarketing Matters for Small \u0026amp;Medium Enterprises: Now More Than Ever\u003c\/i\u003e\u003c\/b\u003e is the second book by Dr. Alan Middleton, dedicated to the art of marketing. It showcases how an effective and well designed marketing strategy is essential to business success. This book recognizes that all too often, Canadian Small \u0026amp; Medium sized Enterprises (SMEs) undervalue the importance of full and ongoing marketing activity. Organized into easy to follow Marketing Challenges and great reference Tools, the book presents a comprehensive list of considerations for marketers and business owners alike. \u003cp\u003e\u003c\/p\u003eEnlightened with thoughtful analysis of entrepreneurial success stories, and interviews with some of Canada's biggest marketing legends inductees into Canada's Marketing Hall of Legends, this book shares all of the fundamental principles that are essential to drive success. Included in the case studies are companies such as Trajectory, Leger, Harry Rosen, Nature's Path, Sleep Country Canada, Hatley, Umbra, Mother Raw and PetValu among others. The book will empower SMEs with the knowledge they need to face today's market and\u003cbr\u003efinancial challenges. \u003cp\u003e\u003c\/p\u003eThis book is a must-read for all those entering into entrepreneurship. It will also appeal to aspiring marketing professionals learning from the experience of Marketing legends, and to those industry veterans interested in learning more about how some of Canada's biggest success stories got started, and charted the way to their success. \u003cp\u003e\u003c\/p\u003eAlan's first book, \u003cb\u003e\u003ci\u003eMentorship Matters: Now More Than Ever\u003c\/i\u003e\u003c\/b\u003e, was published in 2021 and is also available on Amazon\u003cp\u003ePraise for \u003cb\u003e\u003ci\u003eMarketing Matters for Small \u0026amp;Medium Enterprises: Now More Than Ever\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\"What a masterpiece of marketing insights by Alan Middleton! This book\u003cbr\u003eis a must-read for all those entering into entrepreneurship. Enlightened\u003cbr\u003ewith thoughtful analysis of entrepreneurial success stories, this book shares\u003cbr\u003eall of the fundamental principles that are essential to drive success. It will\u003cbr\u003eempower SMEs with the knowledge they need to face today's market and\u003cbr\u003efinancial challenges. Bravo Alan!\"\u003cbr\u003e- \u003cb\u003eSharifa Khan\u003c\/b\u003e, CMHOL 2021 Inductee, Founder \u0026amp; CEO, Balmoral Multicultural\u003cbr\u003eMarketing \u003cp\u003e\u003c\/p\u003e\"In my Chatter that Matters radio show and podcast I have interviewed\u003cbr\u003edozens of small business owners. I couldn't agree more with what Alan C.\u003cbr\u003eMiddleton covers in his exceptional book. Attention is the oxygen of any\u003cbr\u003ebusiness, and in this age of noise many are starving for attention. Small and\u003cbr\u003eMedium Size businesses need a marketing strategy that differentiates, is fluid, \u003cbr\u003eand one you are willing to act upon.\"\u003cbr\u003e- \u003cb\u003eTony Chapman\u003c\/b\u003e, Host of CHATTER THAT MATTERS \u003cp\u003e\u003c\/p\u003e\"At the bank, we work with thousands of small and medium businesses, \u003cbr\u003ehelping the owners finance their vision and turn it into reality. Their business\u003cbr\u003eplan is strengthened when you see a well thought out marketing strategy\u003cbr\u003ethat helps bring the vision to life. The tools and examples that Alan covers in\u003cbr\u003ethis book are useful resources for entrepreneurial business owners that help\u003cbr\u003edrive growth across the country.\" \u003cp\u003e\u003c\/p\u003e- \u003cb\u003eJohn Doig\u003c\/b\u003e, EVP Retail \u0026amp; Small Business - Scotiabank\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan Pearson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1777806623\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781777806620\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e American Marketing Association, Toronto Chapt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d","brand":"Bryan Pearson","offers":[{"title":"Paperback","offer_id":48445683040511,"sku":"9781777806620","price":9.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_70656c83-d9de-4fa0-8d29-eb341601402e.jpg?v=1777220033","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-matters-for-small-bryan-pearson-9781777806620","provider":"WR Book House","version":"1.0","type":"link"}