{"product_id":"marketing-megaworks-roy-adler-9780275923181","title":"Marketing Megaworks: The Top 150 Books and Articles","description":"With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roy Adler,Larry Robinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0275923185\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275923181\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/1987\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Roy Adler","offers":[{"title":"Hardcover","offer_id":48241025122559,"sku":"9780275923181","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_373e2787-4232-46d3-a88a-c1306d9e2ce9.jpg?v=1772652427","url":"https:\/\/www.whiterainbookhouse.com\/products\/marketing-megaworks-roy-adler-9780275923181","provider":"WR Book House","version":"1.0","type":"link"}